The Drop 246 is an online business providing weekly videos, "dropping" new information about products and services to their audience.
Client: The Drop 246
Deliverables: Logo, Brand Identity System
Location: St. Thomas, Barbados
Created: March 2021
Owned and operated by Danielle and Christina Maycock, their aim is for viewers to find information about locally and regionally made products and services presented in a fun, exciting way. In addition to having a great relationship, their bubbly personalities and experience in public speaking add value to the informative way the "drops" are presented.
Since most products are predominately packaged in boxes, we used this as the direction for the mark with a "dropping" visual to compliment the business name and purpose.
Black & White tones add a level of sophistication to the brand and emphasize the products in review. The brand font "Anton" gives clear, confident communication with precise text placement, adding character and personality to the identity and is used for the logotype and headlines.
Across the brand assets, the brand pattern showcases multiple marks, which are especially interesting on the brochure and business cards.
"Our business was very new and we wanted to ensure that it was represented by a logo which spoke specifically to the aesthetic which we were aiming for. Empyreal gave us exactly what we wanted, all the while being extremely professional and responsive to our queries. We are extremely happy with the end result. Thank you very much!"
— Danielle Maycock, Owner/Co-Host