Handcrafted. Artisan. Luxury.
These were a few words the Gibson family mentioned in our initial conversation for the creation of their business.
Client: Sweet Nectar
Deliverables: Brand Identity, Packaging
Location: St. Philip, Barbados
Created: December, 2018
Sweet Nectar is a family-owned, independent chocolate company located in Barbados that uses quality ingredients to cater to the high-end market. Owners Danielle & Nikita Gibson, approached us to help them execute their vision for the company.
The objective was to create a chocolate brand that emotes opulence but was still approachable as the owners are very kind-hearted and loving. We created the logo with the 'SN' monogram encapsulated by floral elements, with the name of the company at the top and their slogan at the bottom.
The brand color Minsk is a saturated dark cold violet, which is highlighted by the secondary color Hint of Green found throughout the brand identity with the floral brand pattern. We used a serif font to accompany the overall feel of the brand and kept the identity classy and clean. The packaging is kept minimal with key brand elements and information.
“Given our luxury brand, we needed a branding team which epitomised the same and could bring our dreams to reality and Empyreal did just that and more! The team was there to hold our hand through idea, concept, design and execution.”
— Danielle Gibson, Founder.