Fusing culinary artistry and storytelling, Baobab Kitchen takes you on a journey using indigenous Caribbean produce.

 

Client: Baobab Kitchen
Deliverables: Logo, Brand Identity System
Location: St. Thomas, Barbados
Created: May, 2018

BK_Header.jpg

Baobab Kitchen offers catering and private fine dining experiences operated by the owner, Executive Chef Damian Reid. One of its exclusive events, Poetry on a Palate, is Located inside The Purple Room at Bliss Cafe in St. Lawrence Gap. This event is known for its creativity and innovation, highlighting the cultural and historical elements of Barbadian and Caribbean cuisine.

BK_LogoFull.jpg

The logomark is emphasized by a leaf's intricate vascular texture with the midrib as the focal point portraying the diversity and inspiration for the business. With a rich saturated orange as the primary color, the uppercase sans-serif typeface spans the length of the mark creating a squared aesthetic that can be seen across the entire identity.

BK_BC.jpg
BK_Steak.jpg

Seating 10 persons on custom wooden furniture, The Purple Room is intimately decorated and accentuated by several exquisite design pieces, where each culinary dish is presented in a poetic performance to be shared among friends, colleagues, and family.

BK_NutDessert.jpg
BK_TightCropEdit.jpg
BK_DessertLift.jpg
BK_Sign.jpg

“When the branding/logo was completed it surpassed my expectations and was visually appealing, cleverly put together, and very versatile. Even the uniquely shaped business cards are a hit with new clients, always sparking conversations and compliments!”

— Damian Reid, Owner/Executive Chef


Previous
Previous

Wholistic Synergy—Brand Identity, Packaging

Next
Next

L.A. Artistry—Logo Rebrand